Male-Female Ratios of 50 Most Influential Blogs and some

I read the top 50 most influential bloggers list posted by Northxeast the other day as you all must have too. As is expected from most of such list posts, its being read and linked to even today by many. What intrigued me about this list was that it did not include a lot of the female bloggers who are equally or even more popular in some cases. As I was contemplating who got included and how many female bloggers were left out and such things, I also was thinking that it is possible there are fewer female bloggers than male bloggers – obviously, but then I read Shona’s post over at rich minx along similar thoughts, which revealed there were only 6 female bloggers listed in that top 50 most influential bloggers!! This is obviously a very interesting observation and I wonder why there are only 6 bloggers, why are not more females included in the list? I am by no means undermining the female bloggers included in that list, but I do feel that emomsathome by Wendy, successful-blog by Liz and the all encompassing WordPress blog by Lorelle and Search Engine Guide by Jennifer Laycock are blogs that are known to provide unparalleled support to the blogging community and definitely needed a mention in that list.

As I thought more about this, I was wondering if majority of the girls were even reading some of the most popular blogs or they limit themselves to reading just the ones in close proximity of their own communities or friends’ blogs! I personally have known and sporadically read most (not all) of the blogs listed in the top 50 and I was curious as to how many females read those blogs or even knew about them. So of course to quench my thirst, I used a nifty little tool that was created by Philipp Lenssen, author of Google Blogoscoped, to check out the male/female ratios of these blogs.

I checked the top 50 blogs listed by Northxeast (some couldn’t be found by the tool which is a bit odd) but also included some of the blogs I read along with of course the female bloggers that I think should have been included in that list. Most of the ratios seem intuitive when you think about the site, but I was particularly surprised at Chris Garrette’s blog in that only 2% of the females are reading his blog! So here are the he/she ratios of the popular sites:

Some of the blogs that I read look like this
SEO by jennifer
This is the funniest result I have seen so far!
Smashing magazine
and this is how my blog looks like
Fresh Perspectives

I am not sure if such studies have been done before or if its even possible to find this ratio accurately and I have no idea how Philipp Lenssen calculates it either, but it is an interesting overview.

And I wonder a few things about the results…

Why are more females not blogging?

Why are more females not reading ‘most influential’ blogs?

Did Northxeast mean most influential ‘technology’ bloggers?

If not, do you think any of these blogs would start considering blogging on topics that are of interest to females, in order to increase their readership?

I just hope more and more female bloggers start reading some of the very knowledgeable blogs out there and if more of them started blogging, I am sure they will only add to the richness of the blogosphere.

I would love to know what you think of these ratios!

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58 Responses to “ Male-Female Ratios of 50 Most Influential Blogs and some ”

  1. That surprised me alot.Almost all the bloggers I know are females.I was shocked at this too………….hmmmm makes me wonder too!

  2. That’s an interesting tool. I wonder how they are calculating. Anyway, I suppose the list was aiming towards “technology”, although at least Dooce has nothing to do with that. If I were writing my top 50 influential bloggers, I would come up with a different list (keeping maybe half of Northxeast’s). Thanks for the mention and for letting me know how my readership is split – I was curious about that.

  3. This is amazing. I can see some uprising inside the blogosphere, the women! :)

    Pro-blogging is not limited to boys and men now. Girls and women are also one of the part in the blogosphere that make the harmonic blend of voices.

  4. Well, I say let’s just work on turning these numbers around a little bit. I’m going to make a point of visiting more of those sites and more often. A small start but it’s something. ;)

  5. I’m pretty sure that you’ve misunderstood the data. Note the text below each graphic: Usage of “he” vs. “she”; i.e. it measures the flawed English language rather than attempting to count readers! I’ll bet the data is just a Google search for each, then a ratio. e.g. “ she” (no quotes) yields 900 + 4,490 for he = 5,390 = 17% “she” vs. 83% “he” — only 1 point off from the graphic.

    “Did Northxeast mean most influential ‘technology’ bloggers?”

    Not really. See my outline by category. The NxE list has a slight bias towards computers and towards business; and against entertainment and gadgets.

    There are plenty of female bloggers and blog readers. Among other sources, blogher has a long list organized into over 2 dozen categories.

  6. The ratio is far better on my .com than my .org, but either way I think the female readers of both would contest the results :)

  7. PS. If he is just looking for the use of the words “he” or “she” then it is not really talking about the readership at all is it?

  8. Chris.. first off, welcome to my blog and thanks for commenting..

    that’s why I thought that ratio was funny on your blog :) I have seen a lot of women commenting there regularly :) but you are right, if the comparison is between the words he and she, then thats not counting the readers …. but thats something else to think about, are the references made on these sites more to men than to women?

  9. Simonne… you are welcome!! I was wondering that too, Dooce is popular but nothing to do with technology! and I would have a slightly different list too … tech or non-tech but to each their own… :) may be we should all come up with our own favorite blogs anyway… some popular blog should run a contest about it and find out the real top 20 or something, nothing to do with technorati kind of list, but really popular with people..

  10. Hi Scott… welcome to my site!!

    I just read your categories and thats an interesting insight, you are right, NxE’s list seems arbitrary from that point of view, because there doesn’t seem to be any balance in different ‘kinds’ of blogs they included.. dooce is a good example….

    I consider BlogHer as just one ‘community’.. why to limit yourself to that? thats what I was wondering, once you get involved in your community, I am sure theres plenty to do and write about and socialize, but why not reach out and see what others are writing and talking about? I am not saying those involved in blogher are not reading other blogs, I would simply like to see more of them mentioned or participating in the ‘popular’ community too, thats all…. :)

  11. teeni.. well said :) one reader at a time…. regardless of what the calculation method was, I think there are plenty of bright women who may not be reading and/or writing and to have a true harmony in the blogosphere, its time they join in…..

    and this is not an arena where they will not be accepted either as in some other fields, I am sure most men would like to see women participate in discussions and read what they really have to say…. don’t you think?

  12. Ken and Kaylee…:) yes, surprising numbers but then they might not mean what we thought they meant after all…. but there definitely is an improvement in the number of women bloggers…

  13. LOL I’m sure they share the sentiment :) or the tech gurus are gonna get bored to death talking about gadgets and gizmos and ways to make money ;)

  14. Did you know that joke with the geek who found a talking frog and put it in his pocket? The frog asked him several times to kiss her, so she would turn into a nice princess. The geek replied: look, I don’t have time for a girlfriend, but a talking frog… this is really cool!

  15. LOL no I hadn’t heard of that .. just too funny… My heart goes out to the poor frog!! ;)

    but does it add to their personality that they also have the power to make people laugh? even if its unintentional? :)

  16. Simonne – I’m not sure if you get to see the tv shows we see here but this reminds me of a reality show called ‘beauty and the geek’ :) pretty hilarious one in that it has 8 girls who rely pretty much on their looks and 8 guys who are really brainy :) oh gosh this is hilarious :) I can’t stop laughing now simonne :)

    watch it here

  17. I’ve actually read most of them on the list, but to be honest those blogs despite how influential they are simply doesn’t interest me which is why I stopped reading them. :-)
    Although the blogs on my daily and weekly list might not be as popular they still have a lot of valuable content and I truly enjoy reading them.

  18. What a great list Pearl. You’ve really made my day. :) I actually read most of those blogs, but I was never really interested how many women and how many men read them…

    I think the web is not necessarily about gender. Besides, most of the bloggers I know are women.

  19. LOL. I would hope it is something they want, Pearl, because we ARE going to participate in discussions and read what they have to say whether they WANT us to or not! Right girls? **crowds of women behind her cheer on in agreement** ;)

  20. Hi OpelTribble … welcome to my corner!! My feeling is that its possible for just about every blog to run out of interesting material every once in a while, popular or not popular, and the problem with ‘popular’ blogs is that they have eyes and minds exponentials looking for wonders every single day and I’m sure its hard to keep up with that level of expectation….. and with so many different perspectives, there is sure to be some criticism in terms of what is interesting and what is not… but I wouldn’t Stop reading them because of an occasional drop like this … :) but then again, our minds are free to choose whatever we like :) thanks for stopping by Opal..

  21. Mig… Im glad I made your day :) well, you and I most probably belong to the group of women who read these blogs…. and the thing is that amongst most of the women bloggers that you and I know, someone must have had some level of influence on others, so i wondered what it takes to be included amongst that top 50 list :) always good to have you here Mig… tc

  22. A very comprehensive list Pearl…..great research……
    I will have to find some spare time to have a look at some of these blogs :)

  23. Hey Kim.. thanks :) I’m sure you’ll find some of them quite interesting :)

  24. I came across one of the author’s articles where he says he is counting he’s and shes but however he calculated the ratios, I found it interesting to see it this way ….

    and the point is that more women need to read and blog for them to have some representation among these kinds of lists…

    its interesting your readers/commenters are more women, I would’ve thought otherwise, because of range of articles you have and the number of times your posts get dugg :)

  25. Very interesting, Pearl. It would be helpful to know exactly how the calculations are determined. Nonetheless, I think there is some degree of accuracy in that the males dominate.

    I did read this list the other day, and have ready many of them, but not all. But I don’t read them on a regular basis, as I simply don’t have the time.

    An intersting note that I’ve just become aware of in thinking about this, is that I frequent blogs the most that comment on my site and have become friends with. The telling part is that majority that COMMENT regularly on my site are women! But my site has little to do with techy stuff or business, it’s more for enjoyment.

  26. To be honest, if I think about the blogs that I actually read regularly, I would have to say that they are evenly divided between male and female bloggers.

    Also, I really don’t care if a blogger is male of female, but to be honest, I think that most of the better written blogs are written by women. Not all of them mind you, but women seem to put more time and effort into the writing, and tend to engage their audience better as well.

  27. thats a nice observation you made, Mike….. I am not biased against gender of the blog writer either… I look for better, engaging style of writing and something that might resonate with me…and it doesn’t matter who writes it…

    I haven’t really thought about how my blogs are divided amongst men and women writers, may be I should do that one of these days…. thanks for stopping by Mike :)

  28. No problem Pearl. I stop by just about every day, but I’ve been a little strapped for time lately, so I haven’t been quite so good at commenting,. :-(

  29. how are you?

  30. […] Observations does some analysis of how many times top blogs use ‘he’ and ’she’ on […]

  31. Hey Pearl – you flatter me… ;)

    Your post really got me thinking – I’ve known ever since I started blogging that there was a pretty healthy gender gap there, and I used to let it get me down. I’ve had to make the decision to basically ignore it – and I wrote up my post about it today. Thanks for the inspiration for writing it! :)


  32. Hey Wendy….. Welcome to my blog and thank you so much for such a nice comment! :)

    I haven’t been in the game that long to feel the effects that much yet, but coming from you first hand, I don’t doubt for a second, such things exist. I had completely forgotten about Kathy Sierra …. that episode had just occurred when I opened my account with blogger… and I remember my decision to start a blog raised concerns within my family whether I should blog or not, but a woman’s got to do what a woman’s got to do :)

    You are right, the only way to stay focused on our path is to ignore it and continue to forge ahead, and what better example than yourself…the only person stopping us from succeeding is us ….. I really admire that thought process … (i should have written this comment on your blog :))

    here I come…..

  33. […] Observations does some analysis of how many times top blogs use ‘he’ and ’she’ on […]

  34. Hi Pearl, Thanks for passing this to me. Actually, I hadn’t really thought of it until you mentioned this. I don’t really choose blogs because they are written by a male or female. You raise interesting points. I was scared to see where my blog would be. I was 54%he and 46%she so that’s cool.

    Here’s what I think: I say you should come up with the top 50 blogs that you think are most influential. Sounds like you have some of the work started.

    I’d love to read that list.

  35. :) welcome Agentsully …. my ratios are around there too so we must be doing something good to have a balanced ratio of he’s and she’s ….lol

    its a good idea of selecting our own favorite blogs or most influential blogs :) I think some popular blog should run a poll – may be Wendy or Darren could do this to get better results …. Darren’s polls could be more representative of what most bloggers think should have been on that list… that would be really interesting to see…. :)

    thanks for stopping by agentsully, tc and please stay in touch…

  36. I’m not here either!!? :(

  37. hey Ilker … of course I read your blog regularly …… as many more that I couldn’t include here …… would be neat to know your blog’s ratios too….

  38. Very interesting information indeed. I got to this post from Wendy’s post on this same topic today. I would love to have a conversation some time with all you great women bloggers to see what we can do about this and understand why it’s happening. I have some ideas but since I’m still fairly new to blogging I’m not sure if they are based on any sound facts. :-)

  39. Hi Aruni…welcome to my corner … thanks for offering your support and I would love to talk to you …. these may not be ‘facts’ so to speak, but it is apparent that there are fewer women bloggers – well until i read Wendy’s post, thats what i used to think ;) but whatever the case may be, them not having an affinity for technology or some other reason, they are not counted at the top … usually…

    but these kinds of posts may bring this dilemma to other, more popular bloggers’ attention and sometimes its a matter of everyone recognizing something needs to change or needs improvement….

    thanks for contributing Aruni… tc and stay in touch…

  40. Thanks for the welcome!

  41. Interesting ratios! Thanks for the mention. Girls rock!

  42. As it turns out, I’m pretty evenly balanced ;)

    52% he, 48% she

    Not too bad I think :)


  43. […] comparison of male and female bloggers, as well as male and female readers, in her analysis of the Male-Female Ratios of 50 Most Influential Blogs and some over at Interesting Perspectives. Her results clearly show lopsidedness, leaning towards males, in […]

  44. […] comparison of male and female bloggers, as well as male and female readers, in her analysis of the Male-Female Ratios of 50 Most Influential Blogs and some over at Interesting Perspectives. Her results clearly show lopsidedness, leaning towards males, in […]

  45. :) thanks for stopping by Shona…

    @Sephyroth.. you are doing great :)

  46. Soon neither man nor woman will blog. It will be a machine.

    Take a look at this incredible discovery!!

    And by amazed!!!

  47. By the way, I came here from RT’s blog drive by.

  48. thanks for stopping by Hari….. looks like some great invention there :)

  49. This is actually really interesting. I took the test on my blog and the result: 51 – 49.

    However I’ve noticed that there are far more female compared to male who read or at least comments on my post. Is it because my blog is about my daily life, our culture and traditions and less about technical, hardware, gadgets kind of stuff. Consider I’m an IT-professional, thats kind of interesting I think :D

  50. you know that observation actually is really simple to arrive at.. women are more interested in daily life issues, and not limit themselves to mere technology ;) so I think you are really smart at working your blog that way :)

    Technology really interests me but I wouldn’t be able to read about it all day long, or just the tech blogs, and I couldn’t stand to read just about culture and traditions all day long either! So I think 51-49 is *almost* balanced :)

  51. […] Observations does some analysis of how many times top blogs use ‘he’ and ’she’ on […]

  52. […] presents Male-Female Ratios of 50 Most Influential Blogs and some posted at :: Interesting Observations […]

  53. […] Could that be considered my biggest achievement?   Or when Andy Beard dugg my article on male-female ratios of 50 most influential blogs ?  and Darren stumbled […]

  54. This posting caught my eye (I’m so glad I found this blog!) lol because I’m a new female blogger. I did notice that alot of the very successful blogs were of the techie nature :)
    But I feel that there is plenty of room for bloggers like me who are into the whole.. Better life for woman – for everyone! thing ..

    Anyway very interesting research. Thank you for doing it!


  55. you have a nice site Jemi… glad you found your way here… tc and stay in touch! :)

  56. […] Male-Female Ratios of 50 Most Influential Blogs and Some – was submitted to StumbleUpon by Darren Rowse and I thought it became one of the most popular […]

  57. OK.
    I’m here.
    I’m a woman, very much so.
    I manage 8 blogs, several under my own name, the rest under a pen name.

    Core blog, We Are One World Healing, will be amongst the most influencing blogs. Yes, a technorati rating is nice, but some of the ‘top’ bloggers out there even confess on their blog they ‘manipulated’ their ratings.

    I love technorati to love me, but what matters most to me, is that that my blog is instrumental in manifesting real change in the world.

    Why am I doing this? We, humanity and the planet needs it. There are so many environmental and social issues that need healing. We better get on with it…..

    Astrid Lee, Reiki Master Teacher’s last blog post..Carnival of Healing #121

  58. Hi Astrid:
    you are right, numbers aren’t everything in life. Your blog is definitely one that most people would love regardless of its statistical standing.

    I cannot really comment on top bloggers manipulating their ratings ‘coz I haven’t really read them confessing that they do but like you said, you are working on bringing real change in the world and thats the bottom line..

    thank you so much for coming out here and commenting! stay well and stay in touch.

    pearl’s last blog post..Interesting Posts Around the Web – Jan 19