This is our first Guest Post by Mayank Gupta who blogs at ReviewSaurus – The Techie Dino.
Well, as Pearl discussed in the last post that Google is acting hard on those web sites which are selling text-link ads and the advertisers are interested only in the page-rank and not the traffic. Whole blogosphere is angry with Google and companies like Text-link-ads and LinkWorth or PayPerPost must be sweating really hard at this point of time.
So, the question of the day is that whether one should drop the text link ads or not ?
Now, there can be two ways of looking at this particular situation and different webmasters should react differently in this kind of situation :
1. Those who mainly depend on the search engine traffic : There are web sites who don’t have much readership or strong community around their website and search engine traffic is their main source of traffic. DROP THOSE LINKS RIGHT NOW!!!!!!
2. Those who drive traffic through other sources : Well, these people should really not worry about the penalty and should enjoy the advertiser’s money as much as they can.
However, I’ll completely agree with Brian Clark of CopyBlogger and will suggest the set 1 of webmasters to actually start thinking again and work on their marketing strategy so as to build a community around the website.
I think everyone should go and stick to the basics and that is writing great content, because if your idea is to earn traffic then you’ll get traffic if you can write good content and if you are getting good traffic then there are ample amount of PPC campaigns which can help you earn good amount of money and then direct selling of the real ads is also possible and not the ones which look for Page-Rank Juice but not traffic.
So stop whining that Google is penalizing the page-rank and go ahead and start working on great content. Remember John Chow is still able to increase his earning even though he has been penalized by Google already!