Interesting Observations

blogging, social media and self-improvement!

Male-Female Ratios of 50 Most Influential Blogs and some

I read the top 50 most influential bloggers list posted by Northxeast the other day as you all must have too. As is expected from most of such list posts, its being read and linked to even today by many. What intrigued me about this list was that it did not include a lot of the female bloggers who are equally or even more popular in some cases. As I was contemplating who got included and how many female bloggers were left out and such things, I also was thinking that it is possible there are fewer female bloggers than male bloggers – obviously, but then I read Shona’s post over at rich minx along similar thoughts, which revealed there were only 6 female bloggers listed in that top 50 most influential bloggers!! This is obviously a very interesting observation and I wonder why there are only 6 bloggers, why are not more females included in the list? I am by no means undermining the female bloggers included in that list, but I do feel that emomsathome by Wendy, successful-blog by Liz and the all encompassing WordPress blog by Lorelle and Search Engine Guide by Jennifer Laycock are blogs that are known to provide unparalleled support to the blogging community and definitely needed a mention in that list.

As I thought more about this, I was wondering if majority of the girls were even reading some of the most popular blogs or they limit themselves to reading just the ones in close proximity of their own communities or friends’ blogs! I personally have known and sporadically read most (not all) of the blogs listed in the top 50 and I was curious as to how many females read those blogs or even knew about them. So of course to quench my thirst, I used a nifty little tool that was created by Philipp Lenssen, author of Google Blogoscoped, to check out the male/female ratios of these blogs.

I checked the top 50 blogs listed by Northxeast (some couldn’t be found by the tool which is a bit odd) but also included some of the blogs I read along with of course the female bloggers that I think should have been included in that list. Most of the ratios seem intuitive when you think about the site, but I was particularly surprised at Chris Garrette’s blog in that only 2% of the females are reading his blog! So here are the he/she ratios of the popular sites:

techcrunch
pronetadvertising
engadget
talkingpointsmemo
huffingtonpost
alistapart
blogherald
problogger
smashingmagazine
digg
instapundit
kottke
sethgodin.typepad
seomoz
dealbreaker
copyblogger
shoemoney
BoingBoing
gizmodo_thumb16[1][1]
mattcutts
metafilter
43folders
weblogsinc
StevePavlina
technorati
Lifehacker
ValleyWag
guykawasaki
datlykos
wonkette
defamer
gawker
b5media
zenhabits
thesuperficial
tmz
Some of the blogs that I read look like this
emomsathome
lorelle
LizStrauss
SEO by jennifer
richminx
crooksandliars
This is the funniest result I have seen so far!
chrisgarrett
alltipsandtricks
digital-Inspiration
freshblogger
DoshDosh
dailyblogtips
boggingtips
pamilvisions
bloggrrl
Smashing magazine
and this is how my blog looks like
Fresh Perspectives

I am not sure if such studies have been done before or if its even possible to find this ratio accurately and I have no idea how Philipp Lenssen calculates it either, but it is an interesting overview.

And I wonder a few things about the results…

Why are more females not blogging?

Why are more females not reading ‘most influential’ blogs?

Did Northxeast mean most influential ‘technology’ bloggers?

If not, do you think any of these blogs would start considering blogging on topics that are of interest to females, in order to increase their readership?

I just hope more and more female bloggers start reading some of the very knowledgeable blogs out there and if more of them started blogging, I am sure they will only add to the richness of the blogosphere.

I would love to know what you think of these ratios!

Technorati Tags: community, top50

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50 comments
kaylee

That surprised me alot.Almost all the bloggers I know are females.I was shocked at this too………….hmmmm makes me wonder too!

Simonne

That’s an interesting tool. I wonder how they are calculating. Anyway, I suppose the list was aiming towards “technology”, although at least Dooce has nothing to do with that. If I were writing my top 50 influential bloggers, I would come up with a different list (keeping maybe half of Northxeast’s). Thanks for the mention and for letting me know how my readership is split – I was curious about that.

Ken Xu

This is amazing. I can see some uprising inside the blogosphere, the women! :)

Pro-blogging is not limited to boys and men now. Girls and women are also one of the part in the blogosphere that make the harmonic blend of voices.

teeni

Well, I say let’s just work on turning these numbers around a little bit. I’m going to make a point of visiting more of those sites and more often. A small start but it’s something. ;)

Scott Lawton (Blogcosm)

I’m pretty sure that you’ve misunderstood the data. Note the text below each graphic: Usage of “he” vs. “she”; i.e. it measures the flawed English language rather than attempting to count readers! I’ll bet the data is just a Google search for each, then a ratio. e.g. “site:techcrunch.com she” (no quotes) yields 900 + 4,490 for he = 5,390 = 17% “she” vs. 83% “he” — only 1 point off from the graphic.

“Did Northxeast mean most influential ‘technology’ bloggers?”

Not really. See my outline by category. The NxE list has a slight bias towards computers and towards business; and against entertainment and gadgets.

There are plenty of female bloggers and blog readers. Among other sources, blogher has a long list organized into over 2 dozen categories.

Chris Garrett

The ratio is far better on my .com than my .org, but either way I think the female readers of both would contest the results :)

Chris Garrett

PS. If he is just looking for the use of the words “he” or “she” then it is not really talking about the readership at all is it?

pearl

Chris.. first off, welcome to my blog and thanks for commenting..

that’s why I thought that ratio was funny on your blog :) I have seen a lot of women commenting there regularly :) but you are right, if the comparison is between the words he and she, then thats not counting the readers …. but thats something else to think about, are the references made on these sites more to men than to women?

pearl

Simonne… you are welcome!! I was wondering that too, Dooce is popular but nothing to do with technology! and I would have a slightly different list too … tech or non-tech but to each their own… :) may be we should all come up with our own favorite blogs anyway… some popular blog should run a contest about it and find out the real top 20 or something, nothing to do with technorati kind of list, but really popular with people..

pearl

Hi Scott… welcome to my site!!

I just read your categories and thats an interesting insight, you are right, NxE’s list seems arbitrary from that point of view, because there doesn’t seem to be any balance in different ‘kinds’ of blogs they included.. dooce is a good example….

I consider BlogHer as just one ‘community’.. why to limit yourself to that? thats what I was wondering, once you get involved in your community, I am sure theres plenty to do and write about and socialize, but why not reach out and see what others are writing and talking about? I am not saying those involved in blogher are not reading other blogs, I would simply like to see more of them mentioned or participating in the ‘popular’ community too, thats all…. :)