Interesting Observations

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Dilemma of Paid Reviews!

Darren’s article asking people if they have written paid reviews on their blog came at an interesting time since I just got notified by pay per post rejecting the review posts I wrote sometime back!
Looking at the survey question responses on problogger, its clear that the blogging community is heavily divided on this issue and emotions run pretty high on both sides!

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I wrote 2 (supposedly) paid review posts and both were a negative experiences for me. First one was on the car garage guy which got rejected because I included a video in the post! Well, I thought Tim Allen’s video would make an otherwise boring review post interesting but obviously the advertisers didn’t think so!

Second post was on pay day loans, a concept that I had never heard about, before reading on their site, and was titled Strapped for cash. This post also got rejected because pay per post guys cannot find a record of me first ‘reserving’ the ‘opportunity’ before writing about it! Even if they had found the record that I did everything I was supposed to do, they would have declined to pay because there is a link to another site in the post, my bad. Sometimes including interesting links only makes these otherwise bland posts a bit better, I thought – well, so much for what I think, they refused to pay!

I also thought the post headline was pretty good, if not better than a lot of the headlines Lyndon thought up if he were to write the same article!

Although I was pretty hesitant to write these kinds of posts to begin with, I confess I got tempted to earn $7 for some 50 to 100 word post!  Now that this blog got page ranked 4, I see some ‘opportunities’ for as much a $20 per post, which can add up to a nice pocket money at the end of the month.

But as soon as I wrote the posts, I received a few emails from my readers suggesting I shouldn’t take sponsored posts! I haven’t tried Simonne’s guide for excluding the sponsored posts category from RSS feeds yet , which I think is a brilliant idea, but I am wondering if this would really work with people!?! Hiding these posts from the feeds doesn’t mean people wouldn’t be upset if they decided to come to the blog to read the articles and we do want to encourage them to comment and participate in the discussions, don’t we?

So, there, as much as I would like to write some sponsored posts, I’m afraid of driving readers away from here. I am thinking of building another blog (without fresh perspectives of course), but building content to get it approved would require time!

What about you? Are you writing paid reviews on your blog?

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38 comments
pelf

I used to write sponsored reviews on my blog, but I realized that my readers did not respond well to them — meaning, they did not leave comments despite the fact that those posts were written from a personal point of view (not from a marketing point of view).

That, and the fact that I was paid about USD25 for each review, which I have been told was low because I write good English, and my PR and Alexa and other “jazzy” stats are impressive, and that I actually deserved more..

Ouh well..

pearl

I haven’t had anyone tell me I should charge more ‘coz those are the only reviews I did :) (one for $5 and the other for $7) but I did get quite a few emails asking me to keep this blog free from ‘paid’ reviews….. which I respect and as a matter of fact, activated two domains last night which I’ll be building slowly….

I noticed on problogger that Darren had to clarify that his reviews are never paid, ‘coz readers make a decision right off the bat otherwise… and if their reaction is so strong on a popular blog, I don’t think I want to take chances here :)

Colin

Hi Pearl,

Like Teeni, both my blogs are free and therefore have no paid reviews and I don’t carry any text ads either.

It’s a contentious issue as some believe that paid reviews work and there are those for whom they don’t. I’m happy just to blog without the constraints of exterior forces.

Again, it all comes down to content and readers do return, comment and actively participate in discussions.

Have a great weekend :)
Take care
Colin

Nick Grimshawe

Hi Pearl,

I have looked at the issue of writing paid reviews on my blog. However I am not familiar enough with the process as yet. I would write paid reviews if I could find subjects that fit my Niche. I admit that earning some money here and there to help support my blogging habit would be a good thing.

I think maybe a sort of “intro” to a paid review would at least warn your readers who might me offended. And I would hope readers would understand your (my) need to earn a little extra cash here and there.

Nick

Simonne

I have just started to write paid posts on my site in October. None of my readers complained yet. What I do: I exclude them from the feed, plus I choose only those things I would write about even if they weren’t paid. I’ll give you an example of sponsored post which I enjoyed writing and I think amused my readers: http://www.alltipsandtricks.com/blog/2007/10/22/bored-with-your-face-get-yourself-a-new-one-with-makeover-solutions/

However, I can understand your concerns: you have a lot of comments on your posts, you have focused blogs, while mine is full of articles taken from article databases (not anymore, but I did that last year on a quite large scale). I barely get any comments anyway, so I can’t say I miss them more on paid posts.

pearl

@teeni – the only way I know is to keep this blog free of the paid reviews but start another one for making real money :) and then Ill also take off most of the adsense from here too!

pearl

hey Colin… you don’t do paid reviews on any of your blogs? Some of your niche blogs could easily fit those in though… like pc security?

pearl

Thats one of the major issues Nick, finding something that can easily fit in with the content of the blog and I can see why anyone would be upset, the reviews are either of the products or tools or services that have nothing to do with my goals on this blog… and more and more I think about it, Im convinced that it was a bad idea to begin with!

but of course, I am never against making money off of blogs, reviews wont somehow fit in here, as i see it! the thing is, i think readers don’t have to say they are upset, they’ll just go somewhere else…. 99% of the time I’d do the same… I was lucky some of them sort of alerted me before simply moving on!

In each of the posts, I did make it very clear that they were sponsored posts

thanks for commenting Nick…. hope to see you around here more often

teeni

There has got to be a way to do paid reviews and not alienate readers so that you can make some money with your blog. It’s not an issue for me since my blog is a free one but I’d like to earn some money with it sometime in the near future.

Ad Tracker

Hi Pearl,

I’m sorry to admit I’m not as much of a regular reader of yours as I should be. I don’t know why. I enjoy your writing.

This post has special significance to me because I’m dealing with the same decisions you are about monetizing my blog.

I see you have a fair number of ads in your sidebar and a few in your main column but I would bet they don’t produce much, probably not much more than one paid post. I know mine didn’t. In fact I had one conversion on a Google referral that paid more than my entire AdSense total to that point. It paid $8. That’s when I decided to dump the ads.

With my new PR4 I decided to start monetizing again through a few paid posts and informed my readers of my decision. I haven’t received a single complaint.

It bothers me that some of your readers feel it’s OK to demand that you not be compensated for your time. It requires absolutely no effort at all to NOT read a post. If you see it is a paid post, simply skip it.

Click, scroll, Ta Da!

Paid Post Gone!

What’s the problem?

One thing I do is not let the paid posts enterupt my regular posting. In fact, I make a point to post a regular post imediately behind a paid post so the paid post doesn’t spend any time at the top and the readers have something to read.

I don’t expect my readers to read my paid reviews. Those advertisers are buying my PR4 links not the views.

This is your blog, Pearl and I would never tell you how to run it. Period.

I just wanted to put in my 2 cents and offer my support.